I guess now that there are kibbles not rated as "crap" among the numbers it will give "crap" feeders an excuse to keep feeding it. I can hear them now..."People who paid 40.00 a bag got sick dogs just the same as people who paid 10.00 a bag, makes no difference! I'll stick with 10.00!"The only good I see coming out of this whole thing is more of a public awareness about what we feed our pets. Maybe the real benefit will be the millions of animals who might start getting better quality kibble now because their owners found out that a lot of what they were feeding was crap.