I wasn't too impressed with the ingredients either.I have never seen it before. With those ingredients, I personally will never use it.
I've been using this for about 6 months now and notice a big difference in my dogs.
So far - I've only been able to find this at Academy and Bass Pro.
The corn is what caught my eye. I can see why the coat may look better - flaxseed really helps with that (gray horses especially- makes 'em shineyI wasn't too impressed with the ingredients either.
The first ingredient is chicken byproduct meal..which could be ground up feet and beaks, etc. Way down on the list of ingredients is herring meal. And even further down on the ingredient list is animal digest....eeww! This is a definition of animal digest: "Animal Digest is a cooked-down broth made from unspecified parts of unspecified animals. Any kind of animal can be included: goats, pigs, horses, rats, etc. The animals can be obtained from any source, so there is no control over quality or contamination"Did I miss it, I didn't see any meat aside from some kind of chicken meal. I thought I read somewhere, maybe here, that the first 3 ingredients should be meats.