Just kept showing her the phone and saying "phone". Then I'd show her something else, the tv remote, for instance, and tell her 'remote', then go back to the phone, then to the remote, etc. She knows the difference in the phone and the tv remote, cos she'll 'fetch' the remote from across the room, too. It's not like she's my slave or anything! But it's so cool to show her off when people are at the house! If I drop a quartrer on the floor, she can pick it up and give it to me, too. My brother in law was impressed with that one, so he dropped a quarter on the floor, Dar picked it up, and gave it to ME! haha What a dog! She makes me laugh every single day!!!